How Much Is Your Home Worth
Free Home Market Evaluation
Absolutely the most important part of selling your Home is knowing the value. Once that is established, we can then strategize on how to price your Home. Many factors are considered in this process. We will review the many options you have and suggest the best option that relates to current market conditions. Our goal is to provide the information for you to make the best decision to maximize the equity value of your home.
Home Staging
We will discuss the advantages of Home Staging or the alternatives of de-cluttering and preparing your Home for sale.
Masterful Negotiation
With over 25 years experience in the Real Estate profession, Reesa and her Team are a smart choice our behalf. Understanding the Marketplace and the current Market conditions are critical to the strategy we use to sell your Home for maximum equity.
Top 6 Ways to Prepare Your Home for the Highest Sale Price
CLEAN, CLEAN, CLEAN
Depersonalize the House
Depersonalize the House
The number one thing people think about while in a home is whether or not they believe it is clean. A home that is absolutely pristine presents as well cared for.
Clean all windows inside and out. Dust all door frames, light fixtures, ceiling fans and blinds. Don’t leave a single spot in your home untouched. Potential buyers look everywhere, so make sure the entire home is clean.
Depersonalize the House
Depersonalize the House
Depersonalize the House
Pack up almost all personal photos and family keepsakes. If you have a great photo of your family enjoying a camping trip or other family activity, you can leave it out on display if your home is being marketed to families. This one family photo plants a seed of happiness in a buyer’s mind, making them think how happy their own family could be living in the home.
All other photos, portraits and keepsakes must be packed away out of view — and ideally, stored outside the home. In general, family photos and keepsakes draw a buyer’s attention to your family and keep them from seeing your home as their potential home.
You’re not selling the family, you’re selling the house — so always let that be the center of attention.
Pack and Pack Some More
Depersonalize the House
You could probably live comfortably for a short time with about half the things you own, especially if you have lived in your home for more than a few years. We all tend to collect things. Whether we use them or not doesn’t matter, but what does matter is showcasing the space your home has to offer potential buyers. You cannot showcase rooms that are full of stuff — especially too much furniture.
Pack up as much as you can live without, then store it offsite if possible. Store packed boxes and extra furniture neatly away from living spaces no matter what. If you have to store items in the garage, make certain you leave enough room for a car.
Manicure Outdoor Spaces
Outdoor living is now a part of everyday life for most of us. Potential buyers will absolutely consider the outdoor spaces as critically as they do indoor spaces. If you don’t have the budget to freshen the landscape with flowers and decorative items, you can still make sure the yard is perfectly manicured.
Keep your yard watered, and cut grass to approximately 3 inches high. Any shorter takes away from the fresh green look, and any longer starts to look unkempt.
Foliage should be very neat and properly shaped to match your neighborhood. Trim the trees so that a 6-foot-tall person can easily pass under them. This makes the trees appear taller, and gives the yard a clean, tidy look.
Power wash the sidewalk, patio, deck, driveway and fence. You will be amazed what a difference this will make in the look of your home.
Lighten Up
Consider Minor Renovations that Add Value at Minimal Cost
When showing or photographing your home for potential buyers, open every blind and curtain in your home, and turn on every light. Even the lights over the stove and inside the oven should be on. (Remember, the appliances are pristine — they need to be shown off!)
Buyers are looking for “light and bright,” not “dark and dreary,” so give them light. Help them see how clean and well cared for your home is. Don’t be afraid to move a lamp to brighten up a space if you need to. Let there be light — and lots and lots of it.
It can be a lot of work getting your house ready to sell. Even with no staging budget, you can still take the time to make a few changes that will have a profound impact on your home sale.
Consider Minor Renovations that Add Value at Minimal Cost
Consider Minor Renovations that Add Value at Minimal Cost
If your not handy, get a handyman to help you do some minor renovations and repairs. Painting (In Neutral colors), caulking and fixing visible deficiencies are inexpensive ways to improve the aesthetic value of your Home. Maybe you need to change appliances, fix those stubborn doors or drawers that won't close. These things go a long way in making a great first impression to your Buyer. Perhaps you should change some light fixtures, mirrors in bathrooms, strip that old wallpaper and fix the things you would want fixed if you were buying your house again. Remember, your goal is to give the Buyer that similar feeling that you had when you bought your Home. We will advise multiple options to obtain the maximum rate of return for the least expense solutions. We also work with great people that can do quality work very reasonably.
Marketing Plan
Social Media
Social Media
Social Media
Our Team hires professional Social Media Experts to promote and expose your property.
Print Media
Social Media
Social Media
We use state of the Art 3D Virtual Tours and Top Quality Feature sheets. These tours are awesome, click the link below for a sample.
Networking
Social Media
Networking
We have dealt with hundreds of Clients and Agents over the past 25 years. Our reputation and professionalism allows us to Network and provide you with the best possible results.
Step By Step Results
Expert for Jaw-Dropping Listing Photos & Videos
Photography often makes the difference as to whether someone clicks on your listing or not, and is a potential buyer’s first impression of the home. Great photography highlights impressive elements of the listing. Every one of my Listings have professional photography and a Virtual Tour.
Amazing Brochures
Creating brochures with your stunning imagery and home is essential in keeping the home in the prospective Buyer's mind. At every Open House and during all showings, we provide something beautiful for them to take away, along with some additional showing details.
Stunning brochures are high quality and make for an impressive presentation.
Perfect MLS Description
It takes time and effort to create the perfect listing description, and it’s worth your while to get it right. Remember that not all words are created equal. We highlight key features of your home and create a warm vocabulary to make the Buyer feel comfortable and excited to view. For example; "enjoy a hot cup of coffee in the morning on the spacious deck" , or "the large open concept kitchen is the perfect space for entertaining".
Feature Your Listing on Multiple Websites
We make sure to upload your Home to multiple Websites so that every prospective Buyer will be exposed to the Listing.
Hold a Broker’s Open House
Before opening the Home to the General Public, Reesa will use her own network of Real Estate Agents and Brokers to showcase the home. This gives us an edge when opening the home to everyone and often helps create multiple offers.
Showcase the Listing on Social Media
We create Facebook Ads, Instagram Posts and various other Social Media Platforms to maximize the exposure of your home. This ensures that all potential Buyers will be exposed to the Listing and give us the best opportunity to sell for the highest market value.
Hold a Formal Open House for Buyers
When your home has had every benefit of promotion, now is the time to open the doors to the public. While you may have had a few private showings previously, this is the moment your listing finally has wider reach. We ensure the house is prepared properly, and is able to form the best impression possible.
Stage The Home
While you may decide against using a professional staging company, Reesa will do a once-over with you so that the house presents at it's best. She will review the necessary elements well in advance, and give suggestions if rooms need to be less cluttered, if paint should be altered, pet beds removed, or other easy suggestions you could implement for maximum results. See above on How to Prepare your home for the Highest Sale Price.
Follow Up on All Leads
Prompt communication is the key to a successful follow-up. Being organized about how we approach lead nurturing is one of the keys to doing it right. We do not simply wait for leads to respond to us. We are persistent in getting other Agents feedback so that we can assess and evaluate what potential Buyers are saying about our listing. We continuously keep you notified on all developments for each showing and each open house event. Communication is key to Reesa and you will be pleased with the level of attention and care she provides to you and your property.